Welcome to our third-generation family business, proudly serving our customers' needs since 1948. We specialize in high-quality diamonds, luxury watches, and both modern and estate jewelry. Whether you’re looking to buy, sell, trade, or consign, we offer an exceptional selection and unbeatable prices through our wholesale pricing. In addition, we provide expert watch servicing and jewelry repairs, ensuring your treasured pieces are always in pristine condition. Discover the difference that decades of experience and dedication can make.
Impressive Collection For You
Impressive Collection For You
ExcellentBased on 47 reviewsTrustindex verifies that the original source of the review is Google.Amir Askari2024-03-19Had the pleasure of visiting this incredible family-owned jeweler with my sister’s fiancée over the weekend. Moe & his lovely family took amazing care in ensuring his ring was exactly what he was looking for 💍 Their store is conveniently located within the Gaslamp District of beautiful downtown San Diego! Hard to imagine a better local shop than Nikki & Co. 💎 HIGHLY recommend coming here for all of your fine jewelry, watches, as well as any jewelry repair needs :)Trustindex verifies that the original source of the review is Google.Shuntiyea Langston2023-08-19The team here is so loving and sweet. They make you feel welcome and like family. The owner resized the watch I was wearing on the spot for a great price. Will visit againTrustindex verifies that the original source of the review is Google.Evette Bermejo2023-04-10I had the pleasure of going here and getting my first watch, Moe and Mina were very nice knowledgeable people and when I need any kind of jewelry/watches this is the place I will go to I highly recommend!Trustindex verifies that the original source of the review is Google.Kenneth Pham2023-04-08I came in looking for a Rolex for myself and a nice necklace for my girlfriend. Moe and Mina were so kind and helpful throughout the whole process and I ended up leaving with both. I have been shopping around all over the place and this mom and pop shop had the best prices and customer service compared to all of the big corporations. Thank you again guys! I am now a loyal customer.Trustindex verifies that the original source of the review is Google.Ghosty XO2023-01-02Awesome jeweler MO helped me with my Armitron watch was trying to do a self link removal but lost one of the pins came here and he put on right one no questions asked was in and out less than 5 minTrustindex verifies that the original source of the review is Google.Matthew Huber2022-12-18Very friendly and great service, highly recommendTrustindex verifies that the original source of the review is Google.dayanara limon2022-12-18I had my bracelet resized here. The process was very fast and sweet, nothing like I had imagined. Nikki & Co makes it easy on you! 10/10 would recommend, it was very lovely meeting the owner and his daughter. I will be returning here for my jewelry needs!Trustindex verifies that the original source of the review is Google.Michael Vasquez2022-09-24Need some batteries and this place is Downtown near my house in San Diego, MO is the owner and he is excellent, very reasonable prices and great selection. If you are looking for a watch go to Mo first.
ExcellentBased on 39 reviewsVerifiedMatt G.June 2, 2024This review is several weeks old. I couldn't be any happier with the purchase of my Rolex day date. Moe, the owner, super helpful and extremely nice made a great offer on my polar explore 2. He took it on trade for the day date which had been my dream watch since I was in my early teens. I would have no problem going back and purchasing another. This little shop has tons of inventory and is in the heart of gas lamp. Thank you so much for making my dream come true Moe. It was such a pleasure.VerifiedJosie C.May 20, 2024Wow if you need something fixed go here. I was in San Diego on business and my Michael Kors watch band lost a screw. I went to this establishment and they were all very friendly and I was able to get my watch fixed and picked up the next day. I'm so happy that I was able to do this without having to send it out to have it fixed. I highly recommend, this establishmentVerifiedKatie A.December 1, 2023Amazing service and super friendly owners. Helped me detangle my David Yurman necklace free of charge.VerifiedJon L.November 5, 2023Friendly customer service. Quality products. No high pressure sales. Prices are reasonableVerifiedSam H.September 18, 2023Fixed my necklace no charge!! Friendly too. Much love. Will definitely return for any other needs.VerifiedNicholas M.June 11, 2023Fantastic service. Price and quality was excellent. Very competitive prices. I'll be doing business with the owner for a long time. Best in San Diego, world classVerifiedAnaiis R.March 23, 2023Very knowledgeable family !!! Amazing variety of Swiss watches and vintage jewelry, Diamond and gems. Most importantly fair prices.VerifiedJustin S.January 10, 2023I looked up how to remove watch links on YouTube and I completely messed up trying to do it on my own. Moe and his wife came to save the day though! They were extremely professional and kind. I will be definitely be coming back here with any jewelry needsVerifiedLinda W.April 17, 2022Very knowledgeable about the Rolex brand. Mo And Mina were accommodating and most helpful in finding this treasure. We would highly recommend.VerifiedSeung Eun C.April 16, 2022Very charming & cute boutique jewelry store with a whole lot of hidden treasures! As my wife & I were walking down 5th street, a few watches caught our attention so we stepped in and met a very nice gentleman named Moe. We were dressed like bums, in t-shirts & jeans, but he treated us like his A list clients. Showed us a whole lot of things and grabbed more items from the back to show us. Very nice family owned jewelry store with a whole lot of charm and great bargains! Highly recommended and ask for Moe!